Pricing
Priced per launch,
not per seat
Your first launch is free, hosted live, and yours to keep. After that it is a flat monthly price — no per-launch metering, no feature you already had getting taken away.
First Launch
One per email. Not per month.
- 1 complete launch, one time
- Hosted live on an irielaunch.com link
- Full product draft with sources you confirm
- The right deliverable for what you sell
- Download the whole package to keep
A real launch, not a trial version — hosted live and yours to keep. Every launch costs real generation spend, so the free one is genuinely one.
Make your first oneStudio
For a real launch schedule.
- Unlimited launches, each hosted live
- Idea Check + competitor research
- Every deliverable — apparel, digital, service, creator
- Store, waitlist and content pack on every launch
- Brand identity, ad copy and a budget-backed plan
Everything in the free launch, without the ceiling.
Start with StudioLabel
For running several brands.
- Everything in Studio
- Your own custom domain on your launches
- Multiple brands, kept separate
- Your own garment blanks + bulk import
- Approval trail for every launch
For people shipping more than one label at once — on your own domain, not a shared link.
Talk to usProposed pricing for a product still finding its shape. If a number here is wrong for you, say so — it is easier to change than you would think.
Straight answers
Does it redraw my artwork?
No, and that is the whole point. Image models regenerate rather than edit — asked to put a design on a shirt, they draw a new design that resembles yours. We composite instead: your actual file, scaled and positioned onto real garment photography. Verified pixel-exact.
Does it go live? Will it spend anything?
Your launch goes live only when you press publish — on your own irielaunch.com link (or your own domain on Label). It plans ad campaigns — objective, budget, audience, break-even maths — but it never buys ads, posts to a platform, or moves money. Going live and spending are two different things, and only the first is on the table.
What happens to a draft I disagree with?
You edit it. Every generated field shows where it came from and how confident the model was, and the critical ones — price, description, shipping, returns — cannot go live until you confirm each by hand.
Why is the free tier only one launch?
Because a launch is not free to produce. Every one spends real money on generation — the draft, the identity, the ad copy, the campaign plan. One free launch is enough to judge whether the output is worth paying for, which is the only thing a trial needs to do.
What is the custom domain on Label?
Your launches normally live on an irielaunch.com link. Label points them at a domain you own instead — yourbrand.com rather than a shared address. It is the one real per-customer cost we carry, which is why it sits on the top tier.
Do I own the output?
Yes. Every launch is hosted live for you, and you can also download the whole package — images, listing, copy, campaign plan — as one folder on your machine. Live on the web and yours to keep, not a record locked inside someone's platform.
What if I only have a photo, not a design file?
That works too, but read the label: with a photo, the scene imagery is AI-generated and treated as concept material for ads, never as listing photos. Real product accuracy needs the flat design file.
Still just want to see it work?
The free tier is a real launch, not a demo. Drop in an idea or a design, watch it go live, and keep whatever comes out.
Start a launch